Translated by Google. I’ll be revising and editing all Blog posts soon.

I designed a series of typographic posters for an Armenian typography call for entries. After sharing them on Behance, I was interviewed by Ukraine’s TheNorDar Magazine. They were curious about why a designer like me would create typography posters using the Armenian alphabet. Although this happened some time ago, I believe it’s still worth sharing here:

First of all tell me please about yourself. Who are you? What do you do in your life? What is your hobby?

I was born in Tehran in 1985. I specialize in designing Arabic fonts and typefaces and currently work as a freelance designer. My biggest hobby is the internet—I don’t think I could live without it!

As I see you also design Armenian fonts, don’t you? Why exactly Armenian? And tell me, please, how it happened that you decided to become a graphic designer?

I don’t design Armenian fonts specifically. The project you’re referring to was a call for entries from Rasm publication aimed at celebrating Armenian graphic designers to advance Persian graphic design. To provide some context, the first Armenian printing house in Persia was established in New Julfa, Isfahan, in 1636. The first book published there was «Սաղմոսարան» (“Saghmosaran”, “Psalter”) in 1638 by Khachatur Kesaratsi, while the first Persian book in Persia wasn’t published until 1830, nearly two centuries later. Armenian designers, like Moushegh and Napoleon Sarvari, Fredrik Talburg,… also created Persian’s first cinema posters. Inspired by this history, the publication launched a call for poster designs featuring Armenian typography with the word “Graphic.” For designers like me, exploring Armenian typography was a fascinating opportunity, especially since many Armenians live in Persia, particularly in Isfahan, yet we rarely engage with their alphabet in our work.

As for how I became a graphic designer, I started drawing cartoons at 15, often improving on the works of other cartoonists. My interest in colors and access to a computer gradually led me to graphic design. A significant milestone was when my first serious poster was accepted for a festival at the Tehran Contemporary Museum of Arts.

Do you like Armenian alphabet? Is there something that connects you with Armenia? Who you cooperate with and who you are inspired of?

Yes, I find the Armenian alphabet creative and unique. It’s written left to right and shares similarities with Latin and Cyrillic scripts, yet it has a distinct identity. I was amazed to learn that it was invented by one person, Mesrop Mashtots, whose statue I saw at Vank Cathedral in Isfahan. To me, he’s comparable to Ferdowsi, the great Iranian poet who revitalized the Persian language through his poetry. I don’t have a specific connection to Armenia, but I recall an Armenian woman who lived near my father’s aunt when I was a child. She stood out to me, though the memory is vague now. I tend to work independently and don’t collaborate much, but I draw inspiration from figures like Ferdowsi, Khayyam, Bahram Beyzaei, Marlon Brando, Jules Verne, Al Pacino,…

Do you have more works like this? And what do you express by your works? What do you feel while making them?

By “like this,” do you mean works using Armenian typography? If you’ve seen the link, there are five posters there, and no, I don’t have other designs using Armenian letters. In these works, my goal was to create typographic designs with the given word using this unique alphabet. I was thrilled by the idea that one person created an entire alphabet, which fueled my excitement for the project. When I work on something new and engaging like this, I feel a sense of release and fulfillment. Designing these pieces was enjoyable, and if I don’t express my ideas through design, I feel like something is missing. That’s why I’m still fond of these works.

Ok. Thats all. Thank you SO MUCH for your answers! When we publish your interview. I’ll let you know. Thanks again. It was so nice to talk to you.

You’re very welcome! Thank you for the opportunity. Please let me know when the interview is published—it was a pleasure to connect and share my thoughts.